I'm the founder of Rayatiga. My work is about closing the gap between advanced tracking technology and real business decisions.
I'm a Google Tag Manager expert. I architect clean, reliable tracking frameworks that capture the interactions that actually matter, turning raw traffic into structured insight instead of noise.
I specialize in:
- GA4 - configuring full customer-journey tracking so you can see performance clearly and find growth where you didn't expect it.
- Consent Mode v2 - aligning tracking with global privacy regulations without losing the data integrity your decisions depend on.
- Google Ads conversion tracking - including server-side setups, so every lead and purchase is attributed correctly and your bidding algorithms optimize faster instead of guessing.
Read more of my thinking on tracking and analytics in my writing.
I'm based in Yogyakarta, Indonesia, and work with partners worldwide. Distance isn't a barrier, good tracking systems are borderless.
If you want data you can actually trust, reach out at hello@sultankautsar.com.